Black Friday

OTE 024: How To Create A Great Black Friday Deal Without Feeling Like You’re Spamming Your Audience

OTE 024: How To Create A Great Black Friday Deal Without Feeling Like You’re Spamming Your Audience

Black Friday

Black Friday is a huge, cultural event. Over the years, it’s gone from a single-day thing to a full week event. It’s bled from Friday and into the weekend, through to cyber Monday, and often filling the whole first week of December. Black Friday is such a huge deal that for many businesses, it is the weekend that determines their financial success for the year! In this episode of the Owning The Edge podcast, we’re going to look at why Black Friday works, and how to make it BETTER.

Why Does Black Friday Feel… Gross? 

Now, personally, I’m not a big fan of Black Friday, and I feel like a LOT of us feel the same. At a certain point, it just starts to feel deceitful and pushy. It was one thing when black Friday was only one day, but now that we’re stretching the deals for weeks at a time, it can make it feel like we’re just trying to get as much money from our audience as we freaking can.

At the same time, though, this mechanism STILL WORKS. The extended Black Friday isn’t driving customers away, and in fact, can often lead to even MORE SALES. So how do we take advantage of Black Friday as entrepreneurs without feeling gross about it?

Make It About Your CUSTOMER

One of the best things I’ve seen from the brands I follow is this strategy: they don’t make their Black Friday deals specifically about the PRICE REDUCTION or the LIMITED TIME value. They make it about the CUSTOMER. That means they focus their efforts on not just promoting a new product or service, but really connecting to us while they do it. 

The difference here is huge. When you’re talking to your CUSTOMER, treating them as real people, instead of just slamming a 30% off ticket in front of their face, you’re still focusing on building a relationship with them. You’re not going to feel spammy, pushy, or obnoxious, when you’re saying, “I want to help you make 2021 the greatest year ever,” instead of throwing out emails with “50% OFF BUY NOW” garbage. 

The Importance Of Having Deadlines 

Ultimately, there are TWO things that make Black Friday deals work SO well:

  • »The (often HUGE) price reductions
  • »And the deadline.

Now the price reductions can be a little misleading. You’d be shocked how many times businesses will subtly increase the prices of their products in the months before November only to “slash” those prices back down to their starting points for Black Friday.

But the DEADLINE is real, and it’s critically important. 

And you don’t need Black Friday to have a deadline. 

One of our favorite methods for creating this limited time offer is called the Four Day Profit Push. The idea is that you give your audience a four day window to buy your product or service at a limited low price. Every day, you send your audience an email – full of personal connection so you’re always building that relationship! – and on the FOURTH day, the price goes up. We have amazing success with this strategy in every brand we’ve touched!

Thanks For Listening! 

  • »If you found the show today valuable, please share it
  • »On top of that, I would really appreciate it if you took a couple of minutes to leave an honest review and rating for the podcast on iTunes
  • »Finally, make sure to subscribe to the show on your favorite podcast app so you never miss an episode!

Today’s TOP Take-Aways:

  • »Why Does Black Friday Feel… Gross? [01:04]
  • »Make It About Your CUSTOMER [04:56]
  • »The Importance Of Having Deadlines [07:07]

Quote:

  • »At the end of the day, people don’t trade money because they’re comfortable, or because you’re a nice person. A lot of the time, they do it because there’s immediate value on hand, and they don’t want to miss out.
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brand growth

OTE 023: Why Starting The Owning The Edge Brand In 2020 Was Actually A HUGE Opportunity (Even WITH Covid)

OTE 023: Why Starting The Owning The Edge Brand In 2020 Was Actually A HUGE Opportunity (Even WITH Covid)

brand growth

2020 threw a lot of entrepreneurs off their game, but when we really look at it, this year was an incredible opportunity for GROWTH. In this episode of the Owning The Edge podcast, I look at what happened for us and our brand in 2020, and how situations like this provide us a huge chance to grow and adapt in ways we don’t normally see. 

How 2020 Was Actually Good For Entrepreneurs

I know what you’re thinking: how the HECK has 2020 been good for ANYONE, let alone entrepreneurs? The news is full of stories about small businesses being forced to close their doors. How on earth was this GOOD for us? 

The thing is, entrepreneurs don’t decide to be entrepreneurs because they’re looking for a cushy easy life. We want to grow, and thrive, and create change, and what better way to do that than in the face of a pandemic?

A lot of us struggled this year, and my business is included in that. We had big ambitions of doing live events, huge retreats, and so many other things that got taken TOTALLY off the table because of the pandemic. 

But what it DID do, was force us to think DIFFERENTLY about our business, and how to keep growing, DESPITE it…

Get Back To The Basics

One of the first things you need to do is remember WHY you’re doing this, and who you’re doing it for. When it comes down to creating that SHIFT you need to survive in a crisis like the whole of 2020, start at the beginning: 

Remind yourself WHO you love to serve, and see what they need NOW.

You’re not the only person who’s been impacted by the pandemic. Your customers have, too. How can you adapt to help THEM through this, in a way that allows you to continue to grow and maintain your business? 

Let me give you an example:

Let’s say you run a business where you help people learn how to do wedding photography – how to take great photos, book gigs, and all that other stuff. Well, now weddings aren’t really happening, and your audience is STRUGGLING. 

But there are OTHER skills you have in the photography space that you may not even realize you aren’t using. What else can you teach your audience about how to use their craft during an unprecedented situation like this? What virtual tools do you have that they could benefit from?

Don’t get focused on the product you can’t sell anymore – focus on the PEOPLE you’re serving, and find what they need NOW that the world has changed. 

Stop Worrying About What You Lost

People are so concerned about the things they’ve LOST in 2020, that they’re not stopping to think of all the things that they’ve gained.

Here’s the thing: we got hit with a lot of crap in 2020, but for many of you, this isn’t the FIRST crisis you’ve had to work through, and for pretty much all of us, it won’t be the last. 

It’s easy to overlook all of the other huge changes we’ve had to face in our businesses, because they weren’t as OBVIOUS as this one. COVID kind of forced us to see the changes real time, and adapt to them quickly. 

As entrepreneurs, we do this ALL THE TIME, but most of the time, we don’t realize it. It’s like it happens by accident. But it doesn’t – this growth, these shifts in business, almost always happen because something BIG changed and we had to find a new way to thrive in the world. 

So I challenge you, to look at 2020 as a year of WAKE-UP CALLS, and make 2021 your best year ever. 

Thanks For Listening! 

  • »If you found the show today valuable, please share it
  • »On top of that, I would really appreciate it if you took a couple of minutes to leave an honest review and rating for the podcast on iTunes
  • »Finally, make sure to subscribe to the show on your favorite podcast app so you never miss an episode!

Today’s TOP Take-Aways:

  • »How 2020 Was Actually Good For Entrepreneurs [01:51]
  • »Get Back To The Basics [06:00]
  • »Stop Worrying About What You Lost [08:40]

Quote:

  • »Get back to the basics. Find someone you love to serve, find the audience you’re passionate about helping, and see what they truly need.
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business partners

OTE 022: 3 Things You Need To Know Before You Add A Partner To Your Business

OTE 022: 3 Things You Need To Know Before You Add A Partner To Your Business

business partners

Whether you jumped into business with a partnership already, or you started off as a solopreneur and decided to bring partners on as you grew, most entrepreneurs eventually hit a point where they are bringing other people into their venture. The big question is, how do you ensure the people you bring in are a great fit, not just for your business, but for you? In episode 22 of the Owning The Edge podcast, we’re going to explore the THREE THINGS I think are absolutely essential when it comes to working with new partners! 

How Partnerships Are Like Marriages 

Before we even get into the three things, it’s important that we understand something important about partnerships: this isn’t some flippant relationship you’re entering into. A partnership is more like a marriage. You’re going to not only be personally connected to this person, but you’ll legally be intertwined through contracts and financial accounts. In many cases, business partnerships actually outlast romantic marriages!

This is one reason it’s so important you make sure the partners you bring on are a truly good fit, for you, your business, and the future you want to build. The biggest conflicts I see within partnerships are between people who didn’t really have a clear understanding of who they were working with, or what they were agreeing to when they signed up. 

So know that FIRST, and then, go on to these next key elements…

The important Question You Should Be Asking Yourself

The first thing most people ask themselves is, “Do I like this person? Do they have what I need added to my business to take it to the next level?” 

This all seems fine, but it’s not the MOST important question. What you really need to ask yourself is this:

“Will I still trust and respect this person when we’re in a disagreement?”

The fact is, a good partnership is NOT a partnership without conflict. In fact, if you’re in a partnership with someone who just agrees with everything you say, you probably aren’t getting the benefit of different points of view that can truly grow your business. 

Strong partnerships should have differences of opinion because the two of you will see the world differently. The thing that matters is that these disagreements don’t lead to any loss of respect or trust between you. 

Two Methods To See The Strengths In Your Partnerships By

On top of that, there are two methods I use to actually SEE the strengths and weaknesses in my partnerships (and, in fact, in every single person we work with or hire): personality profiling and the Kolbe A assessment. 

Personality Profiling:

I’ve actually used personality profiling in all aspects of my business and life for years. Personality profiling is a great way to quickly understand the way someone views the world, as well as see what strengths and weaknesses they bring to the team. 

Like I said above, I think the greatest partnerships have differences in opinion on their view of the world. If you’re only hiring people who have a personality similar to yours, you’ll be missing out on other skills, mindsets, and processes 

Kolbe Assessment: 

Similar to personality profiling, Kolbe can show you people’s strengths and weaknesses, but primarily it does it by looking at the aptitude you have in the way you like to work. Kolbe can show you what you’re missing specifically in regard to the way you and your potential partners collect information, acquire new ideas for your business, how you organize them, and how you deal with risk. 

Doing both of these assessments is a great way to get a clear picture of not only what each partner brings to the table, but possible holes in your relationship that you’ll have to be aware of moving forward. 

Do You And Your Partners Have The Same Vision?

Finally, the thing I see that hangs most partnerships up and leaves the most room for damaging complications is this: you and your partner should know each other’s vision for the future. 

There’s a common misconception that your partnership will only be strong if you have the exact same vision, but that’s not entirely true. While it can help, you can have a successful partnership with different visions, under one condition:

You understand where the other one is coming from, and where they want to go. 

A lot of the reason partnerships fall apart is because there is miscommunication on what each partner wants in the long run. If one person wants to eventually sell out and retire early, while the other dreams of building an empire, that can lead to conflict that’s hard to overcome. However, if you both knew that going in, you can create a plan to make both things possible.

Thanks For Listening! 

  • »If you found the show today valuable, please share it
  • »On top of that, I would really appreciate it if you took a couple of minutes to leave an honest review and rating for the podcast on iTunes
  • »Finally, make sure to subscribe to the show on your favorite podcast app so you never miss an episode!

Today’s TOP Take-Aways:

  • »How Partnerships Are Like Marriages [03:45]
  • »The important Question You Should Be Asking Yourself [06:04]
  • »Two Methods To See The Strengths In Your Partnerships By [08:45]
  • »Do You And Your Partners Have The Same Vision? [15:26]

Quote:

  • »When you’re looking at adding a partner, you’re entering into a relationship with someone who might have a very different picture of freedom, of financials, of what it takes to make a business work, and that can be a very difficult position if you don’t go into it being prepared to have those conversations. 

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Grateful for 2020

OTE 021: Between Pandemics, Riots, and Divisive Elections… Does 2020 Deserve Our Thanks?

OTE 021: Between Pandemics, Riots, and Divisive Elections… Does 2020 Deserve Our Thanks?

Grateful for 2020

2020 has been a rough year for a lot of people – do we have anything to be grateful for? I’m going to flat out say, YES. Check out today’s blog to learn why gratefulness is even more important now than ever.

Why Entrepreneurs Should Practice Gratefulness 

As entrepreneurs, we live in this world where we’re constantly pushing toward a big vision of what we WANT, which means, we’re currently living in a world that’s not where we really want to be right now. 

We have this amazing idea, but we look around and we feel like things are just WRONG, and it can be VERY painful for us. 2020 has made this even WORSE for so many people. 

But this is exactly why entrepreneurs need to practice gratitude rituals even MORE than the average person. 

If you can remind yourself of the things that are awesome in your life, it gets you to calm the hell down so you can get your system back into a good place – so you can actually tap into your talents and skills. 

You Should Be More Grateful In Hard Times 

It’s easy to be grateful when things in life are going well, but what about when they’re NOT? 2020 has thrown us a LOT of curveballs, and I’ve heard a lot of people talking about how they don’t even want to think about giving thanks this year. What’s the point?

It turns out, it’s really important. 

The fact is, when you practice gratefulness in hard times, it can help empower you to not fall into a deep depression – not just flip on Netflix and binge watch shows until you spiral out of control. 

When you’re struggling, gratefulness isn’t about just celebrating your wins. It’s about allowing yourself to see the light when things look really, relaly dark. 

A Quick Gratefulness Cheat Sheet 

If you’re really struggling to find something to be grateful for, here’s a quick list of things that always exist – that I use a lot. 

That we’re alive:

We’re listening, hearing, walking, talking human beings – and the human machine is amazing! I wouldn’t trade life for anything else. 

The things in our lives we don’t have to create:

Look at your house! Your cell phone! Your car! There are so many amazing things in our lives that we have access to now, that we don’t have to do ourselves. 

The TIME we were born:

I know 2020 has been crazy, but overall, there is some incredible stuff happening in the world. We live in the most technologically advanced age ever. Even with Covid, it’s been incredible to see the world coming together and looking for a solution on such a global scale. What an inspiring event! 

2020 Has Shaken Things Up – For The Better

For entrepreneurs especially, a lot of GOOD has come out of 2020. 

Businesses have had to adapt and pivot more than ever to adjust to the way the world has changed in such a short amount of time, and we’re seeing trends that are going to now be new standards for years to come. 

The Virtual Space is blowing up. Not only are people more open to accept online and digital products, but the space is even accepting incredibly huge events. More and more people are putting their material online, so you can get access to education and information that you’d never be able to get before. 

On top of that, a lot of industries are taking off, because they are suited for this online, virtual environment! 

Thanks For Listening! 

  • »If you found the show today valuable, please share it
  • »On top of that, I would really appreciate it if you took a couple of minutes to leave an honest review and rating for the podcast on iTunes
  • »Finally, make sure to subscribe to the show on your favorite podcast app so you never miss an episode!

Today’s TOP Take-Aways:

  • »Why Entrepreneurs Should Practice Gratefulness [02:08]
  • »You Should Be More Grateful In Hard Times [06:06]
  • »A Quick Gratefulness Cheat Sheet [09:39]
  • »2020 Has Shaken Things Up – For The Better [12:16]

Quote:

  • »When things are really horrible, when everything you had planned is falling apart around you, when the world has changed and your business might die – that’s when you need to connect to the things you’re grateful for the most.
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Business Roadblocks

OTE 020: How To Tackle Roadblocks And Destroy Unnecessary Pain By Building A Team

OTE 020: How To Tackle Roadblocks And Destroy Unnecessary Pain By Building A Team

Business Roadblocks

For entrepreneurs, it seems like we’re always tackling one roadblock after another, but is the WAY we’re tackling those roadblocks adding unnecessary pain to our lives and businesses? In this episode of the Owning The Edge podcast, I talk about how the things we’ve been taught may be actually making us miserable, and how we need to rethink about the way we tackle roadblocks so that we don’t just get THROUGH them, but that we come out the other side more excited, energized, and motivated than ever before. 

Our “Do Everything” Approach Could Be Hurting Us

For most of us, we started out having to do absolutely everything in our business. Whether we just couldn’t afford to hire a team or we didn’t know what we needed to hire out for, most entrepreneurs jump into the game and they are IT. They’re responsible to make sure every single part of their business is working, usually single-handedly. 

But this mindset can be causing us a lot of pain. 

I briefly talked about it in episode 19, but there are things in our business that we shouldn’t be doing – and not because the THINGS suck, but because there are people out there who are more passionate, more experienced, and more interested in working with those things than we are. 

When it comes to tackling new roadblocks in the business, usually our first gut reaction is to just push through and do it ourselves, without ever taking the time to consider what that’s going to cost us. Sure, we might save money in not hiring, but how much of your energy, time, and excitement will be eaten up by doing it yourself? 

One of the first things you need to do in order to break through roadblocks without making yourself miserable is to figure out if YOU are the one who should be doing the nitty gritty work to make it happen in the first place. If not, outsource! 

Knowing What ACTUALLY Matters

For years, I’ve tried to convince myself that I’m going to write daily emails to my list. That’s what all my favorite people in this space are doing, so I was convinced, that’s what I had to be doing, too. 

But the fact is, I hate writing. It’s one of the hardest things for me to get done. When I’m speaking – such as doing a podcast, at a speaking engagement, or during one of my coaching calls – I have no problems being articulate, inspiring, and well thought out. 

But as soon as I sit down to actually WRITE the thing, I totally stall out. 

I beat myself up over this for years. It felt like a personal failing, and it was causing me a lot of unnecessary pain. 

Until I realized that the thing that ACTUALLY mattered wasn’t that I was writing emails – it was that emails got written, period. 

So I shifted gears and found a solution that worked for me: now I work with an editor, and instead of ME writing the emails that go out to my list, I jump on Telegram, whip up a voice recording of what I want the email to say, and my team takes it from there. 

A lot of the reason we have unnecessary pain in our businesses is because we THINK we have to be doing something a certain way, but the fact is, all that matters is that your business is getting what it needs. If that means you outsource it, to ensure the thing happens, and YOU aren’t totally burned out and miserable, then go for it!

How Your Team Makes Living At The Edge Even More Fulfilling

The whole point of the Owning The Edge podcast is about learning what it really means to live at that edge and how it makes your business stronger than ever, and when you have a team behind you, it happens at a whole new level. 

We know that the most growth comes when you live at that edge, so imagine what it looks like when your WHOLE TEAM is doing that.

Imagine everyone in your company going out and pushing to the edge in different areas. Not only will your business grow in ways that YOU are working on, but in so many different areas that you’ll suddenly have a group expertise in things you’ve never imagined before. 

Your team will run forward, motivate each other, and work together to keep growing, and it’s absolutely amazing!

Thanks For Listening! 

  • »If you found the show today valuable, please share it
  • »On top of that, I would really appreciate it if you took a couple of minutes to leave an honest review and rating for the podcast on iTunes
  • »Finally, make sure to subscribe to the show on your favorite podcast app so you never miss an episode!

Today’s TOP Take-Aways:

  • »Our “Do Everything” Approach Could Be Hurting Us [04:36]
  • »Knowing What ACTUALLY Matters [09:56]
  • »How Your Team Makes Living At The Edge Even More Fulfilling  [14:17]

Quote:

  • »Stop thinking that you’re saving money because you’re doing it all yourself. You’re costing yourself time, energy, and excitement instead. 

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Business Impact

OTE 019: The Top 3 Excuses Entrepreneurs Have Standing Between Them And An Awesome Team

OTE 019: The Top 3 Excuses Entrepreneurs Have Standing Between Them And An Awesome Team

Business Impact

All growing businesses eventually get to a point where you can’t do it all on your own – so why do so many entrepreneurs have a hard time getting an AWESOME team who truly makes a DIFFERENCE? In episode 019 of the Owning The Edge Podcast, I talk about the main three EXCUSES that stand between YOU and the TEAM you need to make the biggest IMPACT in your business. 

You Don’t Have The Money

The first and biggest thing I see standing in people’s way when it comes to hiring a team, or even just outsourcing for a few projects, is money. “I can’t afford to hire.” If you have ever been in this position, chances are, you’ve just decided to do whatever it is you were thinking of outsourcing yourself, to save on the costs.

The thing is, this may actually be costing you MORE than just finding a way to hire in the first place.

Let’s look at web development. If you need a new website but you can’t hire a developer, you might think that just doing it yourself is a viable option. In the end, though, it could take you TEN TIMES as long to get your website done, AND you probably won’t get it to the quality you want. Web development is a crucial skill that takes YEARS to master – do you think you’ll be able to get it mastered in just a couple of months? 

On top of that, when you’re building your website, you’re NOT focusing on the things in your business that actually bring in income. 

Just because you might not have the money to afford to hire doesn’t mean you don’t have the means. Try finding contractors who are willing to work on trade of services. If you’re great at sales, help them streamline their systems. If you’re a good copywriter, write copy in exchange for web design work.

There are skills you have that others are missing, and you can use those skills as a way to trade for the skills you are missing yourself! 

You Don’t Know How To Find Quality People

So if you’ve got the money thing handled, the next big excuse is that people don’t know how to find quality people. This isn’t just an excuse – it’s a SKILL, and it’s a skill you can’t improve if you don’t practice it. 

Learning how to find someone of talent is something that comes as you hire, but you can make it a little smoother. The first thing to do is to get some experience in the thing you want to hire out. You don’t need to be an expert, but having a cursory understanding of the task you’re expecting them to complete for you can help you understand the quality of their work. Let’s look at web design again. You might not be an expert in designing, but you could easily go through and find the websites you like the MOST to get a keen eye for what a great design looks like. 

Let’s say, though, that hiring is a skill you just don’t have the chops for – that doesn’t mean you can’t hire! There are services and individuals and companies who are great at hiring, and you can hire THEM to handle the nitty gritty of it. 

At the end of the day, it’s the same point with the money point above: there comes a point where you can’t afford to NOT hire.

Your Ego Might Be Standing In The Way 

Finally, this is a BIG ONE for entrepreneurs. 

Up until  the moment you NEED to hire, everything has been on you, and while sometimes that’s been very painful, it’s also very REWARDING. There’s something incredible about knowing that you’ve built this beast all on your own. 

And once you’re there, it can be HARD to give up some of that control and let other people handle it, especially if they’re not doing things exactly the way you like, or to the level you want to see it done. 

But if you let this ego piece get in your way, you’re going to be buried in work. You’re always going to feel like you’re drowning and can’t get everything done – because you can’t! 

Keep in mind, with any new hire, that it will take time and energy for them to be exactly what you imagined they would be when you hired them. Remember, this is YOUR business and YOUR baby – no one else will have the same level of buy in that you do. Also keep in mind, you’ve been doing this for YEARS. How long did it take you to get to the level you are with the things you do? Probably a while!

So give new hires a chance to work up to your expectations. Be firm with the expectations you have, and help them grow by allowing them to mess up, and FIX it THEMSELVES when they mess up. 

Thanks For Listening! 

  • »If you found the show today valuable, please share it
  • »On top of that, I would really appreciate it if you took a couple of minutes to leave an honest review and rating for the podcast on iTunes
  • »Finally, make sure to subscribe to the show on your favorite podcast app so you never miss an episode!

Today’s TOP Take-Aways:

  • »You Don’t Have The Money [01:41]
  • »You Don’t Know How To Find Quality People [07:53]
  • »Your Ego Might Be Standing In The Way [10:38]

Quote:

  • »If you’re one of those people who jumps in and takes on the things you might not have an exact solution for yet, you’re going to be further along than someone who always pauses and uses it as an excuse. 
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Influencer Authority Summit

OTE 018: Wrapping Up The Influencer Authority Summit With The Whole Team!

OTE 018: Wrapping Up The Influencer Authority Summit With The Whole Team!

Influencer Authority Summit

The Influencer Authority Summit is OVER and man, what an incredible experience it’s been! For today’s episode, the whole team who worked both in front of and behind the scenes of this summit is getting together, to talk about the most amazing things we saw out of the summit, and what we learned for the NEXT time we put one of these together! You’ve already met myself and my beautiful wife, but let me introduce you to two of our business partners: Chris Shaffer and Mary Lintz!

What We Would Do DIFFERENTLY

Overall, the summit was an incredible success that was extremely fulfilling for the whole team, but as always, there are always little things you can do to improve. 

A few of the insights we got were clear right from the front. First, we would give ourselves a little more time to get it all done. Most people do a summit in a five to six month period, and we challenged ourselves to do it in two months instead. 

Another thing we’d adjust would be to get a team in place to really put specialties in place for each individual element. While we’re all extremely talented and can DO a lot of different things, that doesn’t mean we should, and it’s not necessarily the best place for us to be. Instead, we would look at hiring people out for certain tasks to take them off our plates, get true expertise in those areas, and allow us to focus on the biggest strengths we bring to the table. 

The Amazing Things That Happened Behind The Scenes 

It’s easy to see all the awesome things that happened IN FRONT of the camera, but behind the scenes, this summit was absolutely game changing for us. 

First, this summit is the first big push we’ve made to grow an audience in this BRAND new Owning The Edge Brand. We went from a list of zero to over 800 people, which is absolutely incredible! On top of that, we had a really high percentage of the people who registered for the summit come through and actually consume the material, showing us that we’re in the right place, and providing the value our fans are looking for. 

On top of that, getting to connect with our speakers on a personal level was one of the most awesome experiences I’ve had in this kind of business. I expected them to give value, but what my team and I came away with was absolutely game changing. We also saw some amazing trends throughout all the interviews, which were really enlightening on what it really takes to be an Influencer. 

How We Got A 50% YES Rate On Our Outreach:

One of the coolest things that happened in our summit experience was our first BIG win: doing outreach. 

There are dozens of templates and recommendations for doing outreach, but hands down, the best approach we’ve found is an intense method of research and personal connection. When we started looking at doing outreach for the summit, the numbers we were seeing thrown around were a LOT lower than what we ended up seeing. 

Most people were saying you’d have to reach out to 100-200 people just to get a list of 20 to 30 people who would be willing to speak at your summit. 

We reached out to 60 speakers, and at first, we had 28 people say YES. 

This was the first BIG WIN we saw in putting this event together, and it’s the moment that made the summit really REAL for a lot of us, and kept us motivated to keep pushing harder! 

Thanks For Listening! 

  • »If you found the show today valuable, please share it
  • »On top of that, I would really appreciate it if you took a couple of minutes to leave an honest review and rating for the podcast on iTunes
  • »Finally, make sure to subscribe to the show on your favorite podcast app so you never miss an episode!

Today’s TOP Take-Aways:

  • »What We Would Do Differently [06:44]
  • »The Amazing Things That Happened Behind The Scenes [13:38]
  • »How We Got A 50% YES Rate On Our Outreach [20:15]

Quote:

  • »If you do your research if you look into the people you want to connect to to really understand who they are, who they serve, and what’s important to them, you’re going to blow people away. 
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Influencer Authority Summit

OTE 017: The Most Amazing Lessons We Learned Running The Influencer Authority Summit

OTE 017: The Most Amazing Lessons We Learned Running The Influencer Authority Summit

Influencer Authority Summit

TODAY the Influencer Authority Summit is going LIVE! In this episode of the Owning The Edge Podcast, I talk with my beautiful wife, Angel, about the biggest lessons we’ve learned by building this summit. 

If you haven’t registered for the Influencer Authority Summit yet, don’t miss out! You can register by visiting the website below or just clicking here!

Why You NEED A Team.

One of the biggest takeaways from this summit was how ABSOLUTELY CRITICAL it is to have a team – and not just because a lot of our speakers felt that way (even though they DID!) but because putting this summit together wouldn’t have happened if I didn’t have a team behind me. 

The thing is, a lot of entrepreneurs feel like they have to be in this “alone,” but when you’re alone, the chances of things dropping off are WAY higher. For instance, in the two months we spent putting this summit together, I had to deal with a family crisis that threw me off my game. If I didn’t have a team behind me and beside me, supporting me and helping make sure our goals were met, it would have been EASY to let the summit fall to the side. 

But the kind of team is important. I believe it’s critical to get a team that gives a crap about YOU, about your MISSION, and about the kind of work you’re doing. 

Redefining The Word “Influencer” In A Way That Matters.

One of the interesting things about running this summit was the way almost every single speaker reacted to being called an “influencer.” 

They were fine with “authority,” but the idea of being called an “influencer” made pretty much everyone pause. Why?

Because today, so many people think of an influencer as some Instagram model who posts pictures on the beech, or with their nice cars, or hanging out with their famous friends. It’s tied into this lifestyle thing that doesn’t add REAL and AUTHENTIC value to the world, and that’s absolutely NOT what any of our speakers are about.

But I think it’s time we RECLAIM this word. 

Real influencers are the people who INFLUENCE the lives of others. They show up to serve. They think about how they’re really there for people, and how the value they’re contributing is actually changing lives. 

How A TIME CRUNCH Changes The Way You Think.

Working under a time crunch may not be the most RELAXING way to get shit done, but it definitely opens up things you wouldn’t see WITHOUT the constraints. 

For us, we noticed a few things. FIRST, the time crunch helped us see what we’re good at, and what we’re REALLY not good at, and it forced us to get great at delegating out to the rest of our team and relying on each other to make sure deadlines were actually hit. 

It also made the event REAL. Because we weren’t working in a vacuum and we had to get things done NOW, it forced us to go out and test our ideas, our concepts, to find out what was REALLY working in the space. We also got more in-tune with the audience we’re out to serve because we were LISTENING to them. We were paying attention to what they wanted and needed from our summit, every single day. 

Thanks For Listening! 

  • If you found the show today valuable, please share it
  • On top of that, I would really appreciate it if you took a couple of minutes to leave an honest review and rating for the podcast on iTunes
  • Finally, make sure to subscribe to the show on your favorite podcast app so you never miss an episode!

Today’s TOP Take-Aways:

  • »Why You NEED A Team [06:37]
  • »Redefining The Word “Influencer” In A Way That Matters [10:29]
  • »How A TIME CRUNCH Changes The Way You Think [14:27]

Quote:

  • »You need a team that cares about you – that cares about your mission.

Links:

»www.InfluencerAuthoritySummit.com

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