Virtual Summit

OTE 009: Virtual Summits – Why the Best Marketers on the Planet Use Them

OTE 009: Virtual Summits – Why the Best Marketers on the Planet Use Them

Virtual Summit

If you’re looking at really DIGGING IN to an industry, I can’t recommend doing a virtual summit enough! This year, we’ve gone through some incredible training on how to create virtual summits, and not only has it helped me understand my industry on a level I have NEVER seen before, but it’s opened my eyes into where exactly I fit in with the industry and how I can serve my audience in real, authentic, and amazing ways. 

Show Notes:

  • » Why Virtual Summits Are An Amazing Way To Grow Your Business Early On [01:27]
  • » How Building A Summit Teaches You About Your Audience [04:47]
  • » Why Other Speakers Aren’t Necessarily Your Competition [06:53]
  • » How To Carve Out A Unique Niche, Even In A Saturated Market [08:11]
  • » If You’re RIGHT At The Beginning Of Your Business, How To Start This NOW [09:52]
  • » The Cool Thing About Not FORCING Yourself To Fit Into A Space [10:35]
  • » Where Are We At With Our Own Summit RIGHT NOW! [11:51]
  • » How Researching For Our Summit Made Me See My Industry Differently [13:27]
  • » The RIGHT Way To Invite People To Your Summit [17:04]
  • » How I Approach Reaching Out To New People Like I’m At A Party [19:19]
  • » One Of The Coolest Things About Doing This Kind Of Outreach [21:42]

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On top of that, if there’s anything you want MORE of – things I covered in this episode that you want me to dig into more, leave a comment below or write directly to me at [email protected]!

Check out the resources we talked about in this episode:

» Influencer Authority Summit 2020
» Bailey Richert

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Destroy Overwhelm

OTE 008: Three Easy Tips To Free Up Your Time, Destroy Overwhelm, And Own Your Competition

OTE 008: Three Easy Tips To Free Up Your Time, Destroy Overwhelm, And Own Your Competition

Destroy Overwhelm

If you’re dealing with overwhelm, and you’d like a solution that not only frees up your time BUT also allows you to totally own your competition, check out episode 008 of the Owning The Edge Podcast! This podcast looks at THREE things that are SUPER easy to do, and will increase your productivity, open up your time, and allow you to get an edge over your competitors! 

Show Notes:

  • » WHY Overwhelm Is So Common For Business Owners [01:12]
  • » How Being Too Responsive Can Actually Hurt Your Business [02:50]
  • » Tip #1: Clearing Your Emails[04:54]
  • » How Filtering Your Email Can Save Your Crazy Time [06:10]
  • » Why I Was Resistant To This (And Why I Was Totally Wrong) [08:28]
  • » Tip #2: Close The Tabs On Your Web Browser [09:31]
  • » The Awesome Chrome Tool That Makes Browser Organization EASY [10:40]
  • » How Organizing Your Browser Tab Can Change The Way You Think [12:28]
  • » Tip #3: Put Your Phone On Do Not Disturb [13:00]
  • » How To Organize Do Not Disturb To Actually Work For You [14:10]
  • » How These Tips Can Help You Own Your Competition [15:18]
  • » What Are Intermittent Breaks And How To Add Them To Your Business [18:10]

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On top of that, if there’s anything you want MORE of – things I covered in this episode that you want me to dig into more, leave a comment below or write directly to me at [email protected]!

Check out the resources we talked about in this episode:

» Brendon Burchard
» Influencer Authority Summit 2020

 

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Client Avatar

OTE 007: The THREE WAYS Client Avatars Become A Waste Of Time And How To Do It RIGHT

OTE 007: The THREE WAYS Client Avatars Become A Waste Of Time And How To Do It RIGHT

Client Avatar

Have you ever built a client avatar that just FAILED? That was a waste of time and never ended up being used for your business anyway? I’ve done client avatars probably TEN TIMES throughout my career, and I’ve only found ONE method that really works. Here are the three things I’ve realized take a client avatar from being a good business practice to a TOTAL WASTE OF TIME, and what you can do to do it RIGHT.

Show Notes:

  • » Why Do Client Avatars So Often Amount To NOTHING? [01:43]
  • » First Way Avatars Are A Waste Of Time: They’re Not Specific Enough [04:46]
  • » Finding TRENDS In The Clients You Typically Serve [05:32]
  • » The Power In Narrowing Down Your Avatar [08:22]
  • » How We Developed Our Current Customer Avatar To Work For Us [11:48]
  • » Why Getting Narrower In Helps Make Pain Points More Specific [15:07]
  • » Who Is Our DREAM CUSTOMER [17:09]
  • » Second Way Avatars Are A Waste Of Time: We Don’t Think Of Them As Real [19:29]
  • » How To Make Your Avatar Feel REAL To You [21:57]
  • » Third Way Avatars Are A Waste Of Time: We Don’t Actually USE THEM! [22:55]
  • » How To Use Your Avatar And Help It GROW [24:28]

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On top of that, if there’s anything you want MORE of – things I covered in this episode that you want me to dig into more, leave a comment below or write directly to me at [email protected]

Check out the resources we talked about in this episode:

» This Person Does Not Exist

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Building a Business from Scratch

OTE 006: The BEST Things I Learned About Building A Business By Starting From SCRATCH

OTE 006: The BEST Things I Learned About Building A Business By Starting From SCRATCH

Building a Business from Scratch

This year we did something exciting – we started our business FROM SCRATCH! For years we’ve worked with other businesses, helping them put their marketing together and build their brands, and this year, we decided to do that for ourselves. It’s been an incredible journey these last few months, and these are some of the BEST things I’ve learned so far!  

Show Notes:

  • » Why This Is The Year Of Change For Our Business [01:45]
  • » Why People Start A Business And Never See It Through [04:47]
  • » What It’s Like Starting Over With A BLANK SLATE [06:25]
  • » The Value Of Being An Incredible STUDENT [07:46]
  • » One Of The BEST Things I Learned From 2CCX [09:25]
  • » You Need To Know Who Is Already Serving Your Audience [11:06]
  • » How To Find Gaps In How Your Audience Is Being Served [12:59]
  • » The HUGE Satisfaction In Being A TRUE STUDENT [14:24]
  • » How To Make Connections EARLY ON In Your Business [16:09]
  • » Jumpstarting Your Research In Your Industry With Networking [18:27]
  • » What Is The Influencer Authority Summit? [20:10]
  • » The CRAZY Value in Seeing How Someone Actually Gets It Done [22:45]

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On top of that, if there’s anything you want MORE of – things I covered in this episode that you want me to dig into more, leave a comment below or write directly to me at [email protected]!

Check out the resources we talked about in this episode:

» The Influencer Authority Summit

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Solopreneur Problems

OTE 005: How “Doing It All Alone” Is Hurting Your Business And How To Fix It

OTE 005: How “Doing It All Alone” Is Hurting Your Business And How To Fix It

Solopreneur Problems

What is the VALUE of having people around you that truly push and challenge you to GROW? In this episode of the Owning The Edge podcast, we’re talking about why you don’t want to do it ALL ALONE, and the incredible value in finding other entrepreneurs who are doing what you’re doing, who understand what you’re going through, and who are looking to grow in ways that can help push you to that edge and help you get next-level growth! 

Show Notes:

  • » Why It’s Crucial Not To Do It Alone [01:17]
  • » The Importance of Surrounding Yourself In The Right Type Of People [02:40]
  • » Why Mastermind Groups Are So Valuable To Your Business [04:18]
  • » My FIRST EVER Mastermind Experience [05:20]
  • » The BIG SURPRISE I Got Being In The Room With People Like Me [06:55]
  • » How This Community Can Help You GROW [08:18]
  • » How Our Virtual Mastermind Events Work BETTER [09:39]
  • » Why You Should BUILD YOUR OWN Mastermind [10:29]
  • » Why It’s EASY to Slip and HOW to Avoid it [11:29]
  • » What Kind Of Entrepreneurs To Look For In Your Group [13:00]
  • » How Being Challenged Forces You To Grow [14:01]

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On top of that, if there’s anything you want MORE of – things I covered in this episode that you want me to dig into more, leave a comment below or write directly to me at [email protected]

Check out the resources we talked about in this episode:

» The Owning The Edge Facebook Community

» Owning The Edge Masterminds

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Business Growth Myths.

OTE 004: 3 Myths That Keep You From Getting What You Want

OTE 004: 3 Myths That Keep You From Getting What You Want

Business Growth Myths.

Hey everyone! Here is episode 004 of the Owning The Edge Podcast! In today’s episode, we’re talking about the MYTHS that can hold us back and keep us from really reaching for the edge. These myths stand in the way of us getting REAL growth, both in our businesses and our lives. Check out the episode to see if one of these myths is holding YOU back!

Show Notes:

  • » When I Got Stuck By These 3 Myths In My business [00:54]
  • » What REALLY Lights Us Up As Entrepreneurs [03:24]
  • » Myth #1: Focusing On Things You’ve ALREADY Mastered [06:57]
  • » How To Stay On Mission For Exploring New Skills [08:49]
  • » Myth #2: Avoiding Doing Things You’re BAD At [09:31]
  • » How Being Sucky At Something Can Actually Make You Feel More Fulfilled [12:52]
  • » Why Fulfillment Is In Pushing Your Limits [15:51]
  • » Myth #3: Worrying Others Will “Find Out” You Aren’t As Good As You Say [16:39]
  • » Why It’s So Important To Recognize The Things You’re GOOD At [17:23]
  • » Why People Who Are Looking For REAL Answers Are Attracted To Authenticity [19:26]
  • » Why I’d Rather Follow The Guy Who Shows His Failures [21:38]

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On top of that, if there’s anything you want MORE of – things I covered in this episode that you want me to dig into more, leave a comment below or write directly to me at [email protected]!

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Entrepreneur struggles

OTE 003: 4 Things That Knock You Out Of The Edge

OTE 003: 4 Things That Knock You Out Of The Edge

Entrepreneur struggles

Welcome to Episode 003 of the Owning The Edge podcast! This episode covers something HUGE: the FOUR big things that KNOCK US OFF THE EDGE. These are the things that stand in the WAY of GROWTH and stop us from reaching our full potential. Check out the episode to find out what these four things are – and how you can OVERCOME them! 

Show Notes:

  • » Why Owner Influencers Get Knocked Off The Edge More Than Other Entrepreneurs [01:03]
  • » Why It’s SO Important To Know What YOU Want [03:43]
  • » Knockout #1: Not Understanding What REALLY Drives Us [05:42]
  • » Why Understanding Our Differences Helps Us To GROW [06:43]
  • » Knockout #2: Not Knowing What We REALLY Want? [08:20]
  • » How Entrepreneurs Are Made Out To Be VILLAINS [09:34]
  • » Are You Following The “RULES” Of What You’re Supposed To Be? [10:37]
  • » Why What Everyone Else Is Doing Might Not Work For YOU [11:59]
  • » What do YOU Want Outside Of All The RULES and PRESSURE [13:45]
  • » Why Taking Care Of YOURSELF Helps You Serve OTHERS [14:09]
  • » Knockout #3: Not having a CLEAR VISION Of Where You’re going [17:21]
  • » What A CLEAR VISION is to ME [19:29]
  • » There Are Different Levels Of Vision That Help You Grow FASTER [22:01]
  • » Knockout #4: We Don’t Feel Like What We’re Doing Right Now Actually Matters [24:00]
  • » Why You Need To Decide If Things Work For YOU And Your BUSINESS [26:00]
  • » How Questioning If Something Matters KILLS Your Motivation [27:05]
  • » Summary On The 4 Things That KNOCK US OFF The Edge [29:06]

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On top of that, if there’s anything you want MORE of – things I covered in this episode that you want me to dig into more, leave a comment below or write directly to me at [email protected]!

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Owning The Edge For Entrepreneur Mindset

OTE 002: What The Heck Is “Owning The Edge” And Why Do I Care?

OTE 002: What The Heck Is “Owning The Edge” And Why Do I Care?

Owning The Edge For Entrepreneur Mindset

Welcome to the SECOND EPISODE of the Owning The Edge Podcast! In today’s episode, we talk about what REALLY causes burnout in your business, what it means to be living “at the edge,” and how you can find that SWEET SPOT between being comfortable and uncomfortable that really helps you GROW – as a PERSON and as an ENTREPRENEUR. 

Show Notes:

  • » What REALLY Causes Burnout In Your Business [01:19]
  • » My Personal Struggles Overcoming Overwhelm [02:54]
  • » How I Finally Tackled My Lack Of Drive And Passion [05:18]
  • » What “Life At Its Edge” REALLY Looks Like [06:24]
  • » Owning The Edge And What It Really Means To Me [07:00]
  • » How Stretching To The Edge Of Comfort Got Me Back On Track [09:24]
  • » Why Massive Success Is NOT Found In Your Comfort Zone [10:34]
  • » Fulfillment Comes From PROGRESS [11:45]
  • » The Things Entrepreneurs Are Willing To Do Others Aren’t [12:43]
  • » How To Find The SWEET SPOT For Growth and Fulfillment [13:36]
  • » What You Can Expect From THE NEXT EPISODE: [15:13]

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OTE Podcast Blog Image

OTE 001: What Is The Owning The Edge Podcast All About?

OTE 001: What Is The Owning The Edge Podcast All About?

Welcome to the FIRST EPISODE of the Owning The Edge Podcast! This podcast is for the OWNER INFLUENCER, a special breed of entrepreneur that isn’t just BUILDING a business, but who’s doing it by putting their name and reputation on the line every single day. This episode is our introduction, showing you a little bit about what exactly Owning The Edge IS, and what kind of content you can expect from this show! 

  • » Why Entrepreneurs Who Are Also INFLUENCERS Are So Incredible [01:36]
  • » What It Means To “Own The Edge.” [02:51]
  • » The TWO SIDES Of Being An Entrepreneur [04:50]
  • » Why I Became An Entrepreneur [05:13]
  • » What People SAY To You When They Hear You Want To Be An Entrepreneur [07:21]
  • » When you FINALLY Connect To People Who REALLY Get It [08:58]
  • » What Kind Of People INSPIRE Me To Serve The Most [11:12]
  • » What Things Show Up For Owner-Influencers And NOBODY Else [13:27]
  • » How To Know You’re Working On The Edge Of Growth [14:53]

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