The Influencer Authority Summit is OVER and man, what an incredible experience it’s been! For today’s episode, the whole team who worked both in front of and behind the scenes of this summit is getting together, to talk about the most amazing things we saw out of the summit, and what we learned for the NEXT time we put one of these together! You’ve already met myself and my beautiful wife, but let me introduce you to two of our business partners: Chris Shaffer and Mary Lintz!
Overall, the summit was an incredible success that was extremely fulfilling for the whole team, but as always, there are always little things you can do to improve.
A few of the insights we got were clear right from the front. First, we would give ourselves a little more time to get it all done. Most people do a summit in a five to six month period, and we challenged ourselves to do it in two months instead.
Another thing we’d adjust would be to get a team in place to really put specialties in place for each individual element. While we’re all extremely talented and can DO a lot of different things, that doesn’t mean we should, and it’s not necessarily the best place for us to be. Instead, we would look at hiring people out for certain tasks to take them off our plates, get true expertise in those areas, and allow us to focus on the biggest strengths we bring to the table.
It’s easy to see all the awesome things that happened IN FRONT of the camera, but behind the scenes, this summit was absolutely game changing for us.
First, this summit is the first big push we’ve made to grow an audience in this BRAND new Owning The Edge Brand. We went from a list of zero to over 800 people, which is absolutely incredible! On top of that, we had a really high percentage of the people who registered for the summit come through and actually consume the material, showing us that we’re in the right place, and providing the value our fans are looking for.
On top of that, getting to connect with our speakers on a personal level was one of the most awesome experiences I’ve had in this kind of business. I expected them to give value, but what my team and I came away with was absolutely game changing. We also saw some amazing trends throughout all the interviews, which were really enlightening on what it really takes to be an Influencer.
One of the coolest things that happened in our summit experience was our first BIG win: doing outreach.
There are dozens of templates and recommendations for doing outreach, but hands down, the best approach we’ve found is an intense method of research and personal connection. When we started looking at doing outreach for the summit, the numbers we were seeing thrown around were a LOT lower than what we ended up seeing.
Most people were saying you’d have to reach out to 100-200 people just to get a list of 20 to 30 people who would be willing to speak at your summit.
We reached out to 60 speakers, and at first, we had 28 people say YES.
This was the first BIG WIN we saw in putting this event together, and it’s the moment that made the summit really REAL for a lot of us, and kept us motivated to keep pushing harder!