OTE 041: How To Avoid Falling Into The Last 10% Trap That’s Stealing Your Success

Have you ever put so much work into a project and then felt like it all fell apart at the last 10%? In today’s episode of Owning the Edge Podcast, we’re going to be talking about WHY that happens and HOW to get over that hurdle. 


The Last 10% Trap

I cannot even tell you how many times I have fallen into this thing I like to call the last 10% trap. 

When you’re on any project, there’s this point that you can hit after you’ve done almost all of the work where you feel like something just is missing. The last 10% seems to take so much more time and energy than the first 90% of the work. 

I have seen so many entrepreneurs stop at this point because they realize that there’s something just a little off with their pieces. 

It feels like everything you’ve built up to that point comes crumbling down. It feels like you have to go back and redo all of your work.  

Even though you may need to go back in and make some changes to it, all that work you did was valuable. Maybe you learned a little bit more about your audience, your team, yourself, your product, or your production through the process. Those are all genuinely significant things.  

Don’t let yourself feel like it was all for nothing and that you have to restart from the beginning. The last 10% is really just the final finessing that brings something that might’ve just been okay to something truly amazing. 

Keep moving forward on your project. Get it out there and start testing it. 

The two most common things that can happen during the last 10%:

  • » You start to feel less motivated and more of a drag.
    • » Look around and remind yourself why you started this whole thing in the first place. 
  • » You realize that you’re missing a skill. 
    • » Get out there and hire someone to help you over that hurdle! Whether it be a web designer, a copywriter, or anything else!

Thanks For Listening! 

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Today’s TOP Take-Aways:

  • » The Last 10% Trap [0:38]


  • » There are tons of people looking for jobs and entrepreneurs, we have that opportunity to be part of helping them do that by just getting the help we need.
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