If you’re an entrepreneur, you’ve probably experienced what it’s like to start networking with people in your industry. You probably have felt really overwhelmed sorting through people to find someone that will mutually add value to you and your business. In this episode of Owning the Edge Podcast, we’re going to be getting into a concept that changed the way I think about entering a market, some reflection on when we first entered the industry, and how important knowing your industry really is.
When we started looking into networking within our industry, we found the people who were already serving the people we want to serve and put all their names down on a list.
We had a lot of people on this list, so we started to go through it and invite people to be in our Influencer Authority Summit that we held last November.
After this summit, we realized that we were just a little bit wrong about who it was we wanted to serve.
The people we ACTUALLY wanted to serve were the people we asked to speak at our summit.
Our new target market was the people who served our original target market.
It’s a lot of work to switch up your target market, even when it’s a slight switch-up. Of course, it’s essential to make these changes when you’re still figuring out what customers make the work worth it for you. But sometimes, it just takes getting deeper into already existing relationships.
I have yet to see a faster way to grow your business than finding someone that you genuinely believe in that is serving an audience that you can help make better.
When I work with people, I want to understand their world completely.
I want to understand their business, their life, and how best to serve them. I want to know their stories.
Create a space where you enjoy your work and have people who wholeheartedly believe in what you’re doing
There’s the opportunity to make real friends here. Not just people that do business together.
Start by scanning people in your industry, collecting names, then narrow it down to who stood out to you. Find people who share your vision.
When you get to know other people in your industry, you will learn SO MUCH about your audience. If you look at others that serve a similar group, you’re going to have so much more insight.
Get to know your industry better than anyone else out there, and that will give you a fantastic advantage.
It’s like getting constant tips of what’s working and what’s not working for other people without having to test it yourself. You’ll know when you need to mix up what you’re doing as well.