The Perfect Webinar from Russell Brunson is a fantastic training program that will help ANY business. It doesn’t matter if you’re building a webinar. You can apply the concepts in this training to so much. In this episode of Owning the Edge Podcast, we will be talking about some important concepts that really inspired me from this training.
If you want to have a successful long-term business, you have to have a passion for your customers. You have to have that drive to care about what’s going on in their lives.
The pandemic took out so many businesses last year because they just weren’t relevant anymore. They weren’t ahead of the curve because they weren’t thinking about what their customers needed and how to serve them better.
Businesses that were able to do great last year are always paying close attention to their customers and clients.
Remember that you are serving REAL PEOPLE. On the other side, they are purchasing your products or training services or whatever it is you do.
If you can find out who they are, you can figure out what they need.
Everybody needs something, and if you can be that something they need most, your business will thrive.
There is so much that you need to get done to grow your business.
When you start hiring, don’t go for the expensive expert who knows something you don’t.
Hire someone to help free up your time. Hire someone to do the easy repetitive tasks that take up huge chunks of your day.
Use the time that you get back and put it back into your business. If you could get 10 hours back a week, could you produce another thousand dollars of profit in your business? That’s where you start to see how you can really scale.
Before I started successfully hiring, I had all of these objections as to why I couldn’t do it. It’s too timely, I tried it before, I couldn’t find someone to do stuff that only I could do, etc.
We have all these reasons, but businesses answer for those all the time.
So how did I overcome these?
I got insights that suddenly changed. It went from this excuse that was stopping me to this thing that allowed me to move forward. I thought if someone couldn’t do the entirety of something, then why hire them in the first place.
But then I realized that they don’t have to do the whole thing. They could do steps 1 through 4, and I could do step 5. Even though I was still involved in that task, so much of my time was still freed up.
A lot of people have preconceived notions of why they can’t do something. Some people think they can’t do amazing presentations because they’re introverts. But a lot of great entrepreneurs are entirely crushing it on stages and in webinars that are introverts.
You have to be tactical about how you do things. Figure out how to overcome your objections.